Se você está preocupado com SEO (Otimização de mecanismos de pesquisa) e desempenho, é bom usar a <link>
tag, pois ela pode pré-carregar a fonte.
Exemplo:
<link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin>
<link rel="preload" href="https://fonts.gstatic.com/s/quicksand/v7/6xKtdSZaM9iE8KbpRA_hK1QNYuDyPw.woff2" as="font" crossorigin>
<link rel="preload" href="https://fonts.gstatic.com/s/lato/v14/S6uyw4BMUTPHjx4wXiWtFCc.woff2" as="font" crossorigin>
<style>
@font-face {
font-family: 'Lato';
font-style: normal;
font-weight: 400;
src: local('Lato Regular'), local('Lato-Regular'), url(https://fonts.gstatic.com/s/lato/v14/S6uyw4BMUTPHjx4wXiWtFCc.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
font-family: 'Quicksand';
font-style: normal;
font-weight: 400;
src: local('Quicksand Regular'), local('Quicksand-Regular'), url(https://fonts.gstatic.com/s/quicksand/v7/6xKtdSZaM9iE8KbpRA_hK1QNYuDyPw.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
</style>
Para mais informações, leia o seguinte:
https://ashton.codes/preload-google-fonts-using-resource-hints/