Sim, existe, você pode usar o woocommerce_get_price
gancho de filtro para filtrar o valor com base na função do usuário e retornar um preço de acordo, por exemplo:
add_filter('woocommerce_get_price', 'custom_price_WPA111772', 10, 2);
/**
* custom_price_WPA111772
*
* filter the price based on category and user role
* @param $price
* @param $product
* @return
*/
function custom_price_WPA111772($price, $product) {
if (!is_user_logged_in()) return $price;
//check if the product is in a category you want, let say shirts
if( has_term( 'shirts', 'product_cat' ,$product->ID) ) {
//check if the user has a role of dealer using a helper function, see bellow
if (has_role_WPA111772('dealer')){
//give user 10% of
$price = $price * 0.9;
}
}
return $price;
}
/**
* has_role_WPA111772
*
* function to check if a user has a specific role
*
* @param string $role role to check against
* @param int $user_id user id
* @return boolean
*/
function has_role_WPA111772($role = '',$user_id = null){
if ( is_numeric( $user_id ) )
$user = get_user_by( 'id',$user_id );
else
$user = wp_get_current_user();
if ( empty( $user ) )
return false;
return in_array( $role, (array) $user->roles );
}